In AUTOSAR, roughly a message is called PDU (Protocol Data Unit). I am saying roughly because, PDU contains information other than our data which is used or extracted by below or upper layers in transmission or reception respectively. There can be n number of PDUs with varying size. The PDU is basically group of packed signals along with lower layer information. AUTOSAR COM performs the packing or unpacking of signals in or from PDU while transmission or reception respectively. Every PDU has a unique identifier associated with it.
PDU contains SDU and PCI. SDU is the abbreviation of Service Data Unit and PCI is the Protocol Control Information.
SDU is the data which needs to be transmitted. While transmission, SDU is passed from upper layers to lower layers along with PCI. During reception, SDU is the data extracted from below layers and passed on to upper layers.
PCI contains the information which indicates the next destination of the SDU. Basically, it contains the source and destination of the SDU. The source and destination in this case is the next layer to which the PDU needs to be passed.
In simple words, the PDU is transferred from upper layers to lowers and vice versa which contains SDU and PCI. Below figure will help in understanding this.